Academy Award-winning actress Gwyneth Paltrow has been named the new face of TOUS, appearing in the jewellery brand's Tender Stories Nº4 campaign.

Rosa Tous, corporate vice president of TOUS, said 'We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns. As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness'.